![]() The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. This cookie is native to PHP applications. The cookie is used to remember the user consent for the cookies under the category "Performance". This cookie is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to store the user consent for the cookies in the category "Necessary". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertising & Targeting". CookieĬookielawinfo-checkbox-advertising-targeting These cookies do not store any personal information. This category only includes cookies that ensures basic functionalities and security features of the website. ![]() Necessary cookies are absolutely essential for the website to function properly. KitKat continues to be one of the biggest global confectionery brands, with more than 17 billion KitKat fingers eaten across the globe each year, with KitKat bars sold in more countries than any other confectionery brand. So far, the campaign’s dedicated hashtag #mybreak has been moulded into the chocolate of 22 million bars, with the wrappers suggesting various ‘breaks’ including variations from ‘’me time break’ to ‘sporty break’. By teaming up with one of the world’s most popular entertainment channels, the ‘YouTube my break’ helps consumers have the most enjoyable break possible.” Campaign’s hastag, #mybreak, has been moulded into the chocolate of 22 million bars “We’re passionate about giving something back to our consumers which lead us to the idea to ‘celebrate the breakers break’. As KitKat celebrates its 80th anniversary and YouTube turns 10 this year, it is really exciting to be taking the partnership to a new phase with our most iconic brand and slogan, ‘Have a break, have a KitKat’. With up to 300 hours of video content uploaded to YouTube every minute, the top trending videos are likely to be changing all the time, making each new search as exciting as the last.”ĭame Fiona Kendrick, CEO and Chairman of Nestlé UK & Ireland, said, “At Nestlé we’re delighted to be working with Google again. “With half of YouTube views now on mobile devices, ‘YouTube my break’ is a fun way for more people to interact on the channel and enjoy the best videos available. The collaboration between Google and KitKat comes after Google named its Android operating system 4.4 update ‘KitKat’.ĭavid Black, MD Branding & Consumer Markets, Google UK, said, “It’s great to see KitKat consumers are huge fans of YouTube and, along with our 1 billion users, regard YouTube as a favourite source of entertainment. Google’s Android operating system 4.4 update is named KitKat Searching for “KitKat YouTube my break” on their phone, users will be introduced to a KitKat video followed by a playlist of the latest top four trending YouTube videos anytime, anywhere worldwide. On top of the packaging initiative, Nestlé is also using Google’s voice search technology to deliver the world’s most entertaining videos straight to its customers’ mobiles. ![]() The campaign is based on the consumer insight that KitKat consumers are also YouTube fans, and that the video platform is uniquely placed to provide real time insights into the world’s most watched videos. ![]() ![]() Through the “YouTube my break” branding, Nestlé and Google aim to help people make the most out of their down time. We feel that this campaign works so well because it solves an actual problem that its target audience faces.Campaign is based on the consumer insight that KitKat consumers are also YouTube fans The results of the campaign indicated that 10 out of 10 test subjects were able to enjoy about 5 minutes of real break time during the televised commercial breaks. The first Kit Kat ad told the viewers that an alarm sound in the last would indicate a 10-second countdown to the end of the commercial break. The brand made the same possible by purchasing rights over the first and last ad slots. As portrayed by the ad agency, McCANN Bolivia, in the associated digital promo, the Kit Kat Ad Assist allowed viewers to enjoy an actual break during the commercial breaks on television. In Bolivia, about 60% of the population shares cable TV as its only entertainment platform. So, the brand came up with a unique campaign called ‘Kit Kat Break Assist’ to remedy the situation. In recent times, consumers across the globe have started identifying Kit Kat with its slogan, “Have a Kit Kat, have a break!” But, not in Bolivia. Nestlé has been producing the Kit Kat wafer bar ever since it acquired Rowntree (the original creator of the confection) in 1988. ![]()
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